Online marketing and advertising blog

Practical, no-hype guides to internet marketing, banner advertising and display ads for small businesses. New articles every few days.

Advertising trendsDisplay advertising trends for 2027: what small businesses should plan forThe display advertising trends shaping 2027: cookies, contextual targeting, AI search, mobile-first creative and flat-rate buying, for small businesses.Seasonal marketingBlack Friday banner ads: 12 ideas for the 2026 holiday seasonBlack Friday banner ads that get clicks: 12 proven ideas, sizes, copy and timing tips for the record 2026 holiday season, plus Cyber Monday planning.Advertising strategyBanner ads vs Google Ads: which is better for a small business budget?Banner ads vs Google Ads compared for small businesses: cost, reach, intent, setup and results, with 2026 benchmarks and when to use each, or both.Banner advertisingWhat is a good banner ad click-through rate? Benchmarks and 10 ways to improve yoursWhat is a good banner ad click-through rate? Display ad CTR benchmarks, why banner CTRs are low, and 10 practical ways to get more clicks from your ads.SEO and searchAI Overviews and your website traffic: what the data shows and what to do nextHow Google AI Overviews affect website traffic, what the research shows about lost clicks, and 7 practical ways small businesses can protect their visitors.

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